Obviously vintage clothes weren’t invented in 2019, people are purchasing up to twice as much clothing and using it half as long, but data shows more people are making the switch to the resale market. “72% of secondhand shoppers shifted away from traditional retailers to buy more used items in 2019,” says thredUP. Theres been great influence from celebrities as seen in Vogues article from late last year, “Why Vintage Is The Biggest Red-Carpet Trend Of 2019”. The article fully breaks down the celebrity influence for vintage on the red carpets of last year, this contains names such as Gwyneth Paltrow, Winona Ryder, Jennifer Lopez and more. I really think the growth of this trend has come a-lot from the nostalgia, the whole reason I purchase vintage clothes is to capture a certain aesthetic of a different era. A great part about second hand clothes is you may not see an item ever again making it very individual. At the same time as loving vintage clothes its great to know the sustainable impact of my purchases. I think its really important to be aware of our fast fashion purchases and how they affect the world and the fashion industry, I do purchase from high street stores but not on a regular basis. I’ve never been someone to take advice from influencers in general but there are plenty of people of importance who are speaking about and wearing vintage clothes. I’m firm believer of buying from small brands and small vintage pages on second hand sales websites like depop and Etsy. The growth of this market in just the last couple years is unreal, it’s probably easier to tell you the people I know who don’t wear second hand clothes rather than do. “Founded in 2011, Depop now has 10 m users, most of whom are in the UK, and takes more than £300m ($400m) a year in sales, a figure that has doubled year on year. Its British shoppers, 80% of whom are aged 13 to 24, buy an average of 20,000 items a day. It reckons that hundreds of its top sellers make more than £150,000 a year selling online.” I think this article from The Guardian words it best, ‘Everyone I know buys vintage’.
Tyglas Fashion 